For Organizations

Does the clothing we wear really have an impact on our professional brand? 

From the world’s largest companies to the inspired entrepreneur (and everything in between), investing time and money towards building and maintaining a recognizable, relevant brand has always been a foundational component of how organizations communicate with their customers. 

In a professional setting the way we present ourselves says a lot about us on an individual level and can speak volumes about the type of organization we belong to.  A person’s attire can provide many non-verbal cues and messages to clients and other audiences.  Using professional style to communicate the right messages are some of the building blocks to creating an effective, valuable brand.  As leaders in an organization, how do YOU want your people representing your corporate brand?

At L² Style, we believe that Corporate Branding through Style is ABSOLUTELY a component of any organization’s brand – especially in our fast-paced world.  It’s our goal to be your partner in providing “style solutions” that:

• Align with the strategic direction of your organization.
• Build on the culture of your organization and people.
• Contribute to building and maintaining your corporate brand.

We believe that when people are able to combine their personal style with the goals of their organization, their overall performance, productivity, credibility and confidence increase.  Regardless of the company, these are ALL factors that impact not only the perception of your brand in the marketplace but also your bottom-line.

L² Style is happy to customize and tailor our solutions to best meet the needs of your organization.  To start, here are some of the services L² Style offers:

• Style Seminar: during this 1-2 hour session, L² Style focuses on using change management principles to have participants understand the correlation between professional style and their organization’s brand.  We take participants through a series of interactive discussions that lead them from an awareness level right down into the style fundamentals of what is appropriate and relevant for your specific work environment.  At L² Style, we do believe that an individual’s personality and/or style can be incorporated into work attire - we provide actually “style solutions” of how to create an optimal professional style!
   
• One-on-one or group style consultation:  Once we’ve had an initial session with your organization (either in a lunch and learn or half-day seminar format), we are always happy to move into specific consultations with people to really help them (and help your organization) understand what they are doing and what they should be doing with their professional style.  In order to provide the most effective guidance and advice, it is recommended that our consultation sessions take place either one-on-one or in very small groups. 

Again, we are happy to work with you to customize our services to best meet the needs of your organization.  Whether it fits into the services listed above or is a separate request, please give L² Style a call.  We are here to help.